Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps. Be seen on search results In his book on online reputation management, Tyler Collins, a digital marketing expert […]

Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly, white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, which makes you believe that anything is possible. Security would never be an issue, right? Ask one of […]

Regardless of your best office IT strategies, it’s nearly impossible to thwart every type of cyberattack. And when they do happen, most businesses depend primarily on their internal resources and personnel. On the other hand, some organizations have realized the risks and complexities involved and have sought external support from leading industry specialists. Here are […]

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential outcome for Facebook […]

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced. Google’s new […]

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Besides looking like an early version of Cyclops from The X-Men, what’s with all the hype on virtual reality? How much of a difference can be made by slipping ourselves into a three-dimensional world? For businesses, operating with the same routine day in and day out can be quite monotonous for employees. Imagine if they […]