Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.
Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.
HTTPS usage on the web has taken off as Chrome has evolved its security indicators. HTTPS has now become a requirement for many new browser features, and Chrome is dedicated to making it as easy as possible to set up HTTPS. Let’s take a look at how.
For several years, Google has moved toward a more secure web by strongly advocating that sites adopt the Secure HyperText Transfer Protocol (HTTPS) encryption.
Do you, as a brand new business owner, know how to take advantage of social media exposure, especially if no one has any idea what your new business is all about? The truth is, you can succeed with social media, even if you have what could be perceived as a small, newbie brand.
Con artists have created a new method of deceiving Chrome users by freezing their browsers and displaying a security notification with bogus tech-support contact details. Their ultimate goal is to scare potential victims and trick them into dialing the fake hotline number on the screen.
According to experts, passwords shouldn’t be the only way you defend your accounts. After all, hackers have plenty of tricks and tools to steal them. So to help businesses fully understand the risks involved, Google conducted a study on the causes of account hijacking.
Over the past year, Google has been giving business owners more control over what information is displayed in the search results. At first, the options were limited, but now Google is opening up opportunities for advanced features that greatly improve customer service.
Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.
Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced.
With as much as we write about sophisticated malware and security breaches, sometimes the most effective attacks are the ones that prey on human error. In the most recent case, all it took was an email with a perfect imitation of one of Google’s security screens.