Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]
Diffuse negative online comments the right way
Tips to protect your brand online
Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints. Don’t engage site or users directly Don’t send emails demanding to have the content removed or […]
Why businesses need web monitoring
The internet is indispensable for improving business productivity, but it’s also an outlet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities. Fortunately, web monitoring can ensure your employees don’t overuse non-work-related sites. Time-saving measures Internet monitoring software saves employees from visiting entertainment, gaming, or online […]
IT security policies your company needs
When it comes to Internet security, most small businesses don’t have security policies in place. And considering that employee error is one of the most common causes of a security breach, it makes sense to implement rules your staff needs to follow. Here are four things your IT policies should cover. Internet In today’s business […]
Increase productivity with web monitoring
With YouTube, Reddit, and Instagram just a few clicks away, it’s a miracle you can get anything done during an eight-hour workday. As you’re probably well aware by now, there is a huge possibility for employees to waste precious time on sites not related to your business. This problem arises when a company does nothing […]
New SMB dashboard app from Twitter
If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online presence these days, especially if you’re a small- or medium-sized business. It’s undeniable that the benefits of a strong online presence on prominent social media platforms such as Twitter are numerous. With […]
Online community building for businesses
What do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is […]
Security policies every business needs
When it comes to Internet security, a reported 87% of small businesses have no security policies in place at at all. And considering that employee error is one of the most common causes of an online security breach, it makes sense to have rules in place that your staff need to follow. So to help […]
Don’t let ‘rant’ sites hurt your business
A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when […]
Why Line Is the App of Choice in Iran
What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re […]
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