AI can accelerate content, but authenticity in your brand and communications is non-negotiable. As communications professionals, you're at the center of how your nonprofit tells its story, and increasingly, that involves AI tools. But how do you maintain trust as your most valuable brand asset?
Join Farra Trompeter, co-director and worker-owner at Big Duck, and Joshua Peskay, co-founder at Meet the Moment, for a conversation about preserving authenticity in the age of AI. We'll review some branding basics and cover the challenges of using AI, when and how to disclose AI assistance, avoid harmful bias, ensure accessibility, and prepare for AI-driven mis/disinformation. Learn simple habits that protect credibility and center community voices in your communications.
Together, we’ll explore how nonprofits can harness the benefits of AI while staying true to their values and building deeper trust with the communities they serve.
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Farra Trompeter is Co-Director and Worker-Owner at Big Duck, where she helps nonprofits use smart communications to advance their missions. Since joining Big Duck in 2007, she has guided organizations through brand overhauls, fundraising campaigns, and communications strategies, and is a frequent national speaker on nonprofit branding and donor engagement.
Meet the Moment is a nonprofit-exclusive technology consultancy created by Joshua Peskay and Kim Snyder, two veteran nonprofit tech strategists. With a focus on clarity and care, they help nonprofit leaders navigate critical areas like AI, cybersecurity, digital strategy, and organizational change—without the jargon. Through strategic advising, coaching, cohort-based learning, and fractional leadership via a virtual CIO model, Meet the Moment equips nonprofits with the tools and guidance they need to align technology decisions with mission and capacity.
