Trust is the Brand: Ethics, AI, and Authenticity in Nonprofit Communications 

What it's all about

AI can accelerate content, but authenticity in your brand and communications is non-negotiable. As communications professionals, you're at the center of how your nonprofit tells its story—and increasingly, that involves AI tools. But how do you maintain trust as your most valuable brand asset?

Join Farra Trompeter, co-director and worker-owner at Big Duck, and Joshua Peskay, co-founder at Meet the Moment, for a conversation about preserving authenticity in the age of AI. We'll review some branding basics and cover the challenges of using AI, when and how to disclose AI assistance, avoid harmful bias, ensure accessibility, and prepare for AI-driven mis/disinformation. Learn simple habits that protect credibility and center community voices in your communications.

When: 

November 6th at 2 p.m. Eastern Time

You'll leave with:

• Ways to embed inclusion into your communications and branding processes

• Authenticity signals playbook (disclosures, consent, attribution)

• Rapid response plan for AI incidents

• Accessibility quick wins (alt text, captions, readability)

• Practical strategies to ensure your technology choices align with your values

Together, we’ll explore how nonprofits can harness the benefits of AI while staying true to their values and building deeper trust with the communities they serve.

Can’t make it live? Sign up anyway! All registrants will receive a recording of the session, plus the resources shared.

Presenters